BUGABOO
‘Adventure Awaits’
I was the Senior Art Director the helped bring to life the global brand campaign ‘Adventure Awaits’
as part of a new brand platform for Bugaboo. The campaign was designed to discover and celebrate modern-day parenthood,
Bugaboo invites a new generation of vibrant parents and children to go out into the world to explore, engage and discover together.
Adventure Awaits is a global integrated 360 campaign that brings to life the magic of togetherness and the moments of mischief and
discovery families enjoy together through everyday adventures. It aims to drive brand awareness and consideration
through a 30-second anthem film, 15-second product-focused films, lifestyle and product photography.
THE CONCEPT
The campaign concept was that Bugaboo connects with modern, vibrant parents and parents-to-be to celebrate the
diverse, authentic and joyful world of parenthood. While other brands in the category often portray a homogenous and
saccharine representation of parenthood, Bugaboo recognises that parenting, society, and family units have evolved.
It is driving change by connecting with a new generation, embracing their shifting attitudes to
parenthood and creating a new definition of parenting as an adventure to enjoy on their own terms.
OUTPUT
Adventures Awaits ran across paid and organic social, YouTube, retail locations (physical and e-commerce) and Bugaboo.com
Each film brings the seemingly mundane and expected into a new light where the parent, baby and Bugaboo are
the protagonists of making some mischief, closely connecting key product benefits to enhance
the storytelling and personality of the campaign. In an unusual move, the campaign involved the collaboration of
two production houses: Amsterdam-based Mr. Frank and Lisbon’s own More Maria. 'From the start, it felt like a second family'
Thomas Nuijten from Mr.Frank expressed with regard to shooting in Portugal alongside the More Maria team.
BUGABOO HERO FILM
BUGABOO PRODUCT FILM’S
BUGABOO PRODUCT PHOTOGRAPHY
BUGABOO LIFESTYLE PHOTOGRAPHY
Agency: AnalogFolk
ECD: Carren O'Keeffe
Senior Copywriter: Tesja Bonnie
Senior Art Director: Bradford
Strategy Director: Pierre-Axel Pejouan
MD / Head of Account: Kris Smith
Production: Mr.Frank
Exec Production: Miguel Teixeira
Director: Thomas Nuijten0
Line-Production: More Maria (Lisbon)
Music by MassiveMusic