Google Zukunftswerkstatt

GOOGLE ZUKUNFTSWERKSTATT

Google Zukunftswerkstatt is Google Germany’s program for digital skills courses.
Google Zukunftswerkstatt — which is a word I can barely spell and one I’ve never managed
to say correctly — is the place to move your business forward with flexible and personalised online
or on-site training. We created films and advertising material to help increase program
participation, choosing three past participants to feature whose business had improved
through the skills they accrued. One did parkour, one was a dog trainer,
and the other made rubber seals (not the cute, fluffy kind. Don’t worry.)

PHOTOSHOOT
On the production we shot both motion and stills to create our visual assets for the campaign.

PRINT
We flooded the German media with print and digital campaign.

Creative Director: Jen Skupin
Copywriter: Constance Bilogan
Account Manager: Felix Mensing-Göke
Director: Leonardo Cosme
Agency Producer: Annelien Orbie
The Dog: Ollie