Le Chameau Green Boots
TIMELESS. VERSATILE. REFINED.
The Green Boots campaign was built on the success of our previous Black Boots creative. This campaign introduced a modern world for our iconic green boot collection. More than just colors, our classic green hues symbolize our unwavering commitment to quality, style, and innovation. The main goal of this campaign was to take the core visual themes in which our boots exist and infuse them with the Le Chameau identity. Whether worn as the foundation for sophisticated city looks, during adventures in the elements, or anywhere in between, choose green as your new staple. We created visual personas that encompassed modern country, luxury workwear, outdoor lifestyle, and city chic. A key focus was to engage our core market while showcasing how our handcrafted boots—made by dedicated artisans from the finest materials—are icons of modernity, refinement, and comfort. Each pair of boots, available in our sophisticated shades of green, represents these qualities. Enhance your wardrobe with our selection of versatile green boots crafted from Chamolux—the pioneering material that has been at the heart of our Maison since 1927. The success of this campaign during our peak period has helped us reach new market audiences for Le Chameau!
Hero Film
Paid Social Edits
Analogue Editorial Shoot
As the Creative Director for the Green Boots launch, the goal was to create a campaign that embodies sustainable style and practical luxury. I oversaw the narrative development that positions the Green Boots as a classic and eco-friendly staple—perfect for any occasion throughout the year. The focus is on their versatility, making them the go-to choice for everyday wear, transcending trends and seasons. The team has meticulously crafted a visual and messaging strategy that highlights the effortless elegance of these boots, showcasing how they provide freedom and confidence in any weather. The campaign is designed to capture the balance of practicality and sustainability, portraying the boots as a timeless companion that supports eco-conscious living. In my role, I oversee the creative direction, ensuring that every piece of content—from imagery to video and social media—reflects the enduring quality of the boots while maintaining a contemporary edge. Through consistent and stylish visuals paired with compelling storytelling, we position the Green Boots as a wardrobe essential that delivers both form and function, ensuring the campaign resonates with those who value sustainable style and ease.