DAVE AND FRIENDS PRODUCT LAUNCH
Our client Left Coast Naturals asked us to help them launch their newest product,
Dave & Friends Natural Snacks. The campaign needed to stand out but also be grounded in authenticity.
As the project’s creative lead, I managed my team as we developed a slightly disruptive and engaging core concept
with a very human approach. The whole experience was nuts.
With a name like Dave and Friends, how can you not make the launch feel human?
We created persona’s for each packet.
MARKETING LAUNCH
The main launch had a very social focus. We wanted to consumers so show us their
weird and wonderful ways they consumed the Dave and Friends products.
Basically, photos or it didn’t happen
PAID AND SOCIAL
The campaign needed to stand out but also be grounded in authenticity. We created
paid media and social content that was grounded, engaging and real.
Creative Director: Chad Brealey + Bradford
Production: Sarah Tesla
Account Director: Kevin Ehman
Art Directors: Kristian Hay, Peter Komierowski
Strategy: Mary Kellough