PARO LOOKBOOK SS21

Paro is an Amsterdam sustainable fashion staple. PARO STORE helps you discover emerging designers.
The industry behind the clothing we wear is one of the most damaging to the planet, and Paro don’t want to stand for the status quo.
Paro only stock independent brands who design and produce awesome clothing in a way that’s better for people and our planet.
Good design, that’s good for the world. In 2021 as the we emerged from the pandemic.
Paro asked me to Creative Direct and photograph their SS21 lookbook.

THE CONCEPT
The Paro SS21 lookbook concept was inspired by the weird times the pandemic had placed us in.
The concept drew from the world re-opening; our senses re-awaken as we venture further afield to explore the world outside.
With mixed emotions and energies; strange sensations occasionally temper the joy of being together as we adjust to a world
that feels different, and a new perspective that makes the skies seem brighter, and nature’s colours bolder than before.

OUTPUT
The project was a social first idea. Using social to create narrative and conversation about the work and the situation of the audience.
Using film to help elaborate on the sentiment. The film was shot by Leonardo Cosme,
and we created a unique track that gives the ethereal feeling of awakening. The music was created by Leonidas Diamantis

PARO S21 FASHION HERO FILM

PARO S21 LOOKBOOK