The Google.org Impact Challenge asked local nonprofit innovators and social entrepreneurs how they would make their
community — and beyond — an even better place. The winning idea was decided by the public and a panel of local judges.
Our role was two-fold. First, we needed to increase entries with a small registration campaign that started with a street style
shoot in Berlin that would be the base of the campaign’s visual assets. Second, we got to drive around Germany sharing
with applicants the exciting news that they’d made it through to the finals. I’m not crying, you’re crying.
DIGITAL CAMPAIGN
Using the images captured in Berlin by photographer Ramon Haindl,
we created digital assets that encouraged people to use their voice by voting.
THE FINALISTS VIDEO
We staged bogus interviews with applicants and then dropped midway that they’d actually been chosen as a finalist.
The resulting reactions were joyful, funny and emotional. This content became part of a film that
aired right before the overall winner was announced at the final ceremony.
I HAD A CAMEO IN A PROMO FILM MADE BY ONE OF THE FINALISTS.
(I’m the one that looks like a fisherman.)
Creative Director: Jen Skupin
Copywriter: Constance Bilogan
Account Manager: Felix Mensing-Göke
Director: Leonardo Cosme
Agency Producer: Annelien Orbie
The Dog: Ollie