Volkswagen — Special Days Social Campaign
VW SOCIAL
It must have been love, but it’s over now. No, not Divorce! As in, we can finally share the work.
The full brief was to develop ideas for special days in 2020, National Dog, Valentine's day and a host of others.
We created a social campaign using special days to help VW boost their gram presence. The execution had to be easy to shoot,
within a short timeline and an affordable budget, whilst delivering the brand's quality
and its story, not to mention break the internet…or get a few likes at least.
All appearing in the VW social feed as branded content.
The OG ideas were slightly different from the actual execution. We were not responsible for the creative direction.
Art Direction: Bradford
Copy: Elisabeth Neid