Black Boots
Your new staple
The Black Boots are a new addition to the iconic Le Chameau range, initially launched as a test to gauge interest. This test was a resounding success, with the boots selling out in just two weeks. As a result, we introduce the Black Boots to our core line. They offer a perfect blend of practical luxury, style, and comfort, making them suitable for any season.
To support this launch, we executed a comprehensive campaign across paid media, social platforms, and merchandise on our site. This included a strategic launch, engaged PR efforts, and collaborations with brand ambassadors to promote the Black Boots effectively.
These classic and iconic boots will quickly become your go-to footwear, ready for any occasion. As trends come and go, our Black Boots stand out as a timeless Le Chameau staple, serving as the ideal companions for any weather. They empower you to dress effortlessly and stylishly, ensuring that the practicality and luxury of our Black Boots mean you'll never let the weather dictate your style again.
Hero Film
Commercial Launch / Tease Phase
Paid Social Edits
Editorial Shoot
Commercial Launch
Influencer / Social Launch
As the Creative Director for the Black Boots launch, the goal was to create a campaign that embodies timeless style and practical luxury. I oversaw the narrative development that positions the Black Boots as a classic and iconic staple—perfect for any occasion throughout the year. The focus is on their versatility, making them the go-to choice for everyday wear, transcending trends and seasons.
The team has meticulously crafted a visual and messaging strategy that highlights the effortless elegance of these boots, showcasing how they provide freedom and confidence in any weather. The campaign is designed to capture the balance of practicality and luxury, portraying the boots as a perennially perfect companion.
In my role, I oversee the creative direction, ensuring that every piece of content—from imagery to video and social media—reflects the timeless quality of the boots while maintaining a modern edge. Through consistent and stylish visuals paired with compelling storytelling, we position the Black Boots as a wardrobe essential that delivers both form and function, ensuring the campaign resonates with those who value enduring style and ease.
Team
LC Team
Creative Director: Bradford
Art Director: @sophie_durston
Marketing Manager: Grace Mulligan
Stills by Danny Lowe
Film by: Tiago Kingwell
Production: @gramafilm
1st AC: @markosteinberg
Gaffer: @bluesuncalls
Talent Agency One Represent
Talent: Rayane Sabbagh, George Admiraal
Hair & Makeup: @kite_makeup
Set Designer: Joanna Goodman
Set Designer Assistant: Maddy Dempsey