RIFFLANDIA Y4
Rifflandia Music Festival is a music festival set in Victoria, British Columbia. By its fourth year,
Rifflandia was an established, much-anticipated annual community event. This sense of belonging was at the core of
my concept for the logo design. I removed the ‘U’ shape from the festival’s ‘R’ initial, with the idea being that it needed' you' to make the festival complete.
Y4’s design was about the framework, and it carried through in all of the pieces I created,
from posters and clothing to the Rifflandia Magazine. That year also included more spatial design as it was the
first time they added the sizable stadium Royal Athletic Park to their list of venues.
RIFFLANDIA MAGAZINE
The magazine is quite the undertaking. The magazine serves as the program
for the event, it includes maps, interviews, reviews and large editorials. This edition had a die-cut cover, the die-cut logo
showed the grass of Royal Athletic Park underneath. This was in celebration of the first larger stage to be added to the Rifflandia Program.
MERCH
At every music festival, the merch is a really important component of the sales. The Rifflandia merch was more than just tee’s.
The festival wristband included a lot of local shop benefits, such as cheap coffee and local cafes.
WHAT IS RIFFLANDIA + THE MAGAZINE
Not done by me. But some cool information - and I feature in there!