eBay Christmas

Welcome to the eBay Christmas campaign 'It’s happening on eBay' The campaign taps into eBay’s relevance on a cultural and personal level,
embracing the varied ways that people choose to celebrate the holiday season.
As cultures shift, people are constantly embracing new influences and mixing them with their favourite traditions.
With 'If it’s happening this Christmas, it’s happening on eBay', the campaign celebrates eBay’s role in
helping people make the most of the holiday season with everything they need to prep, celebrate or gift.

If it’s happening this Christmas, it’s happening on eBay” includes seven different films featuring real people in relatable
situations, showing how each family is unique and how eBay can help them make this season memorable.
The films touch on traditional Christmas celebrations while leaving enough space for individual expression to have a home on eBay.

The global creative approach was developed in close collaboration of both offices, 72andSunny LA and Amsterdam.
72andsunny Amsterdam was responsible for the UK and Europe..
With the global 'It’s happening on eBay' brand proposition as the strategic backbone, the European flight of the campaign
includes 19 individual films for TV as well as Bus wraps, OOH, DOOH, including the iconic Piccadilly screen, Radio, Social etc.

We created 19 films, plenty of OOH placements and a shit load of Christmas cheer… in August.

THE FILMS

OUTDOOR ADVERTISING
WE TOOK OVER PICCADILLY! Because where else is better to showcase your biggest DOOH?
In fact we launched DOOH and OOH all over the UK and DE. We used the product to create different personas or moments for everyone…
We used the moments for our OOH campaign to give people a little entertainment.